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Vinnie Jones Will Punch Your Heart in New PSA

British Heart Foundation

Over the last few years, nobody in film has established a meaner reputation than tough guy (and former soccer hooligan professional) Vinnie Jones, who has been cracking skulls and capping marks in films like "Gone in 60 Seconds," "Snatch" and "X-Men: Last Stand."

Now, though, he's taking on his toughest challenge yet: teaching you how to save lives through ultra-manly CPR.

At least this time when he punches you in the heart, he means well.

Courtesy of the British Heart Foundation comes one of the coolest public service announcement in years, as Jones, flanked by two of his usual bone-crushing crew, demonstrates how hands-only CPR can revive anyone, even his own victims. And you don't even need to worry about packing  a breath mint, because as Jones explains, "you only kiss your missus on the lips."

Add in a little toe-tapping disco beat courtesy of the Bee Gees and you'll see that for once, Jones is helping people stay alive instead of turn up their toes.

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