"Battleship" may not have been quite the home run Hasbro was hoping for, but that's not stopping the toy company from going full steam ahead with more film projects alongside their Hollywood partner, Sony.
Case in point: According to The Hollywood Reporter, Hasbro and Sony are teaming up with Adam Sandler's Happy Madison production company to develop a big screen story around their popular Tonka Trucks line.
Hey, at least if this one takes a dump at the box office like "Battleship" did, they'll be ready to haul it away.
Of course, Hasbro and Sony are hoping to recapture the lightning in a bottle of the multi-billion dollar toy-to-film journey "Transformers" went on last decade. And "Tonka Trucks" isn't the only property they are developing; "Risk" and Candy Land" are also currently being turned into movies as well.
But for millions of kids (and former kids), Tonka Trucks hold a very special place in American mythology. And that's something that Sony Pictures Digital Productions president Bob Osher is well aware of.
"In its 65 years, Tonka has become more than a toy or a brand; Tonka trucks are a rite of passage for kids all around the world," Osher said. "Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family-friendly motion picture that brings the Tonka experience to life."
Fingers crossed, people!