The strange success of Syfy's "Sharknado" movie — which former "90210" star Ian Ziering called his "John Travolta 'Pulp Fiction' moment," by the way — can probably be attributed to the same cultural normative (or abnormative, we should say) that made "Bubba Teeth" a hit: Every now and then, people just like to drop all pretense and participate in the humor of things.
But it looks like it may just be those producers who took a chance on such an utterly ridiculous movie concept who get the last laugh when this thing hits actual theaters. 'Cause that's happening now.
Yep, "Sharknado" took the TV-observing world by storm, pun intended, for several reasons, not the least of which was an out-right social media frenzy over the unashamed ridiculousness of the film. Live-tweeting it was kind of the thing to do that night ('cause what else is going down on some random Thursday evening?).
While viewership itself was ultimately just so-so, it was the web impact that really had teeth; at one point, the title was reportedly the subject of 5,000 tweets a minute.
And though Syfy's been responding to the interest with shark-themed marathons and, yes, even plans for a sequel (!!), they've now got even bigger aspirations to see what kinda damage this thing can do on the big screen.
That's right. Regal Entertainment will be hosting midnight screenings of "Sharknado" on Aug. 2 at some 200 theaters across the country.
"'Sharknado' has become a force of nature in its own right," a rep for the theater chain explained. "The project transcends the original television platform and has created tremendous buzz. There's just something epic about watching these huge beasts on the big screen with your friends and family. The crowd reactions will make for a memorable experience in our theatres ... Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions."
So ... sticking with the weather-y theme, will lightning strike twice with this "Sharknado" thing?