We've got to hand it to "Rock of Ages" director Adam Shankman, because the guy sure knows how to run a viral media campaign.
After all, ever since word broke back in January that Russell Brand and Alec Baldwin were up for roles in the film adaptation of the popular stage musical about rockers looking for love in the '80s, Shankman has been playing Twitter like a fine violin, dropping breadcrumbs of information like a deranged Hansel and Gretel.
Now, though, he's outdone himself with a torrent of news including the fact that Tom Cruise has officially signed on -- and that the worldwide search for young lovebirds Drew and Sherrie is officially underway.
You hear that, Justin Bieber?
First, the goodies from Shankman himself, who verified on the Oscar red carpet Sunday night that Cruise has officially signed on to "Rock of Ages," where he'll play the part of decadent star Stacee Jaxx. According to Shankman's twitter feed, though, Cruise isn't the only star lined up; not only are Brand and Baldwin still among the "rumors to be followed," it seems that Mary J. Blige may be onboard for the role of strip club owner Justice.
Of course, coy tease that he is, Shankman wouldn't actually confirm Blige's involvement, saying that it was "not confirmed," even though Showbiz411 reported it was a done deal more than two weeks ago. Considering how spot-on these reports have been so far, then, fans could be forgiven for assuming that official "rumors" like Brand and Baldwin actually constitute done deals.
Shankman did confirm one thing in his recent rant, and it's sure to get his "So You Think You Can Dance" fans in an excited tizzy. Emmy winner Mia Michaels is on board to choreograph the movie musical.
Some roles are still up for grabs, though, with Shankman announcing that the "World search for Sherrie and Drew begins" -- as does, presumably, the rampant internet speculation over who should fill the roles of the two hopeful lovebirds whose doomed romance forms the core of the "Rock of Ages" story.
And we're more than happy to pitch in with our own picks, of course.
While we think Bieber would make a nice contrast with Brand, the YouTube sensation is probably still a little too young for the role of Drew -- a role which would be instead be perfect for "Twilight's" Robert Pattinson, who could bring the look and energy while also receiving a much-needed career lightening-up.
And as for Sherrie? Well, rumors are already swirling that Taylor Swift is up for the part, but if she isn't available, how about (wait for it)... Lady Gaga? She's still young enough and she certainly knows how to put on an entertaining musical performance.
Whatever the case, we'll know soon enough, as Shankman has promised to continue spilling the beans one tiny bean at a time over the next few weeks. We'll say this much: if the "Rock of Ages" movie is nearly as dramatic as the twitter feed, this is going to be the greatest movie of all time.