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Nike Going 'Back to the Future' With Air 2015 Kicks

Michael J. Fox and Christopher Lloyd in "Back to the Future 2"
Everett Collection

For decades, Hollywood has been promising us that in the future, we'll be able to do all sorts of amazing things. So far, though, there's still no sign of flying cars, personal clones, robot butlers or magic pills that unlock the full potential of our brain and/or reveal our lives to be the construction of a giant computer matrix.

Yes, it's been disappointing, but today, Hollywood has finally made good on perhaps their boldest promise yet: Marty McFly's self-lacing sneakers.

The future has finally arrived.

Here's some background (or is that foreground?): In the classic 1989 time travel epic "Back to the Future Part II," Marty (aka Michael J. Fox) found himself in the incredibly distant year of 2015. Besides all the flying cars and levitating skateboards and all the other stuff that is still nowhere to be found, McFly also came across a bit of inspired, futuristic product placement: A pair of Nike Air 2015 Kicks, super cool sneakers that lace themselves through the power of technology.

Now, according to Collider, that future has arrived four years early, as Nike is set to announce today that they are beginning production on the self-lacing Air Kicks, meaning that soon, all the comforts of a future where you don't have to spend eleven seconds tying your shoes will soon be yours.

Okay, so it's not quite a personal jetpack, but for film fans it's still pretty cool to see one of Hollywood's promises finally fulfilled. We're still waiting for them to develop a car that runs on garbage, of course, but until then, check out the first Nike Air 2015 Kicks commercial as well as a clip from "Back to the Future Part II" showing them in action:

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Filed Under: Movie News | Source: Collider | Tags:

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