Putting Trailers to the Test With 'Trailer Talk'

Are trailers really doing their job of selling the movies they're trailers of?

NextMovie seeks to answer this question with its new video show, "Trailer Talk," a candid and critical look at the art (and commerce) of the movie trailer in the Internet age. "Trailer Talk" is hosted by Pop17's Sarah Austin, who presents a specific trailer to a group of friends and Internet celebrities -- including Hermione Way, Tina Hui, Anastasia Emmanuel, Michael Butler, Eddie da Roza and Chloe Nicholls -- and asks a series of questions to determine whether the trailer was enough to convince them to power down their laptops and actually go see the movie when it's released to theaters.

Austin, who was recently named one of Forbes' "30 Under 30"," says "Trailer Talk" looks to showcase how movie-going decisions are made by a generation that gets almost all of its information and entertainment online. "I have always been fascinated by how people make their movie-going choices," she says. "My generation shares trailers via social media and at that point they decide if they will go see the movie or not. Social media engagement before the box office launch can make or break a movie."

Can a trailer break the Bat? The first round of "Trailer Talk" puts "The Dark Knight Rises" on the spot -- see how Sarah and her friends feel about the first official look at the final installment of director Christopher Nolan's trilogy, which hits theaters on July 20. Yes, there most definitely should be more Catwoman in there!