It's one of the fundamental laws of cinematic storytelling: If you're going to make a movie about someone getting a haircut, make sure your star has really great hair.
Enter Robert Pattinson and the first full length trailer for David Cronenberg's "Cosmopolis."
Set to debut at next month's Cannes Film Festival, "Cosmopolis" tells the story of a super billionaire (Pattinson) living in a dark version of Manhattan where getting a haircut is apparently more difficult than you might imagine.
Setting out for a fateful limo ride, all R.Pattz wants is to trim his famous locks, but instead he manages to lose his fortune, gain some iffy lady friends and become the target of a bizarre murder plot.
It's all in a day's work for Pattinson and Cronenberg, who adapted the story from the acclaimed novel by Don DeLillo. Check out the trailer, courtesy of Cinema Blend — and marvel once more at the magnetic screen presence of Pattinson's hair: