Even unto its 53rd animated feature film, Disney's not changing the formula — that is, oh-so-loosely basing its cartoon film fare upon the eldest and grimmest of fairy tales and then putting a slappy-happy spin on what might otherwise be considered a pretty dark story.
Such is the case with "Frozen," as this first teaser trailer for the film makes clear.
The movie features Anna (voiced by Kristen Bell), a "fearless optimist" setting off to find her cold-hearted sister Elsa (Idina Menzel) and put an end to the cursed endless winter of the kingdom of Arendelle with the help of a mountain fellow named Kristoff (Jonathan Groff) and his little reindeer pal, Sven. Sound familiar?
Well, it's a sorta-kinda redux of Han Christian Andersen's "The Snow Queen," but you wouldn't know it from this first-glimpse, which is totally centered around a goofy little snowman named Olaf (Josh Gad)... you know, sort of like how the squirrel always got the nut in the similarly snowy "Ice Age" teasers. The scene is cute, though, and that's probably just the point.
Meanwhile, the studio has also released a few teaser images from the film which thankfully show a bit more substance.
"Frozen," co-directed by Chris Buck and Jennifer Lee, hits theaters in 3D just before winter, on Nov. 27.