An article published by The Hollywood Reporter goes into specific details of the deal that brought Abrams over to the dark side of the Force, better known across the world as the "Star Wars" franchise. Though Abrams is a lifelong "Star Wars" fan, the filmmaker reportedly had "very genuine concerns" about helming the seventh theatrical "Star Wars" movie, including his commitments to other projects — like the sci-fi franchise's rival, "Star Trek Into Darkness," for instance.
But during a December meeting with Lucasfilm president Kathleen Kennedy at his Bad Robot office, Abrams was reportedly won over by the veteran producer's very simple, straightforward plea: "Please do 'Star Wars.'"
"I learned firsthand how incredible and persuasive she is," Abrams says of the meeting. "The thing about any pre-existing franchise — I'd sort of done that ... but when I met with Kathy, it was suddenly very tantalizing."
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