Back in April, Daniel Craig, a.k.a. Agent 007, had to defend Heineken's product placement in new flick "Skyfall," insisting that "having a beer is no bad thing, in the movie it just happens to be Heineken."
He should have added, "Oh, and there's gonna be a kick-ass commercial as well," since Heinekin just released a knockout Bond-themed spot bookended with appearances by the man himself.
The plot of this lavish ad involves Craig's Bond being pursued, only to throw his tail with a lookalike who then has to rocket through a Euro luxury train evading all kinds of baddies, including a computer-enhanced appearance by Bond villain numero uno Dr. Julius No (the late Joseph Wiseman).
While the Martini may be absent, producers still managed to get some gin in this commercial by employing the exquisite pipes of New Zealand singer/songwriter Gin Wigmore. Her song "Man Like That" has a great '60s throwback quality, one that Bond's official "Skyfall" songstress Adele will have to work doubly hard to capture.
All in all it's pretty fun, with a sexy appearance by "Skyfall" Bond girl Bérénice Marlohe thrown in for good measure, which proves that having a product to plug is no bad thing either… sometimes.