It's all about the 'stache.
Fans of the Channel 4 News Team will need no explanation. Just a glimpse of the poster evokes all sorts of iconic images from the original, including Ron Burgundy's signature mustache, the sound of his smooth voice, and the smell of rich mahogany.
The poster itself contains one of the most memorable lines from the film, and assures fans and newcomers alike that the second installment will be bigger than ever. (Forget "kind of," we know this one's a big deal.)
Apart from a few teasers, Paramount has been pretty hush-hush about details of the film, so keep an eye out for more of Ron, Veronica, and the rest of the gang from now 'till Christmas.
But until then… stay classy, my friends.